Most businesses now require the use of digital marketing to promote their products and services. With millions of people heavily relying on the web to…
Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. When I was a consultant at McKinsey, we…
Marketing is only as effective as its execution. Properly considering the experience and message being sent to future and existing customers can make or break…
Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing…
Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. Blue Fountain Media surveyed over 1,000…