March 12, 2019
5 Tips for Choosing Your Next SEO Firm
Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom…
March 28, 2019
The Serious Problem No Entrepreneurs Want to Talk About
The startup world needs to begin a real conversation surrounding the dangers of unchecked stress -- now. According to the National Alliance on Mental Illness,…
April 1, 2019
The Reason You Procrastinate Is Not What You Think
Being more self-disciplined is the wrong approach, according to psychologists. If you think procrastination means you are lazy, unmotivated, or lack self-discipline, you're wrong. Putting…
April 3, 2019
6 Tips to Get Your Elevator Pitch Off the Ground Floor
Here's how you write and deliver a succinct message about who you are and what you do. The elevator pitch shouldn't be too hard…
April 4, 2019
The 7 Most Embarrassing Branding Mistakes of 2018
Many brands did not get the response they were expecting from their promotional campaigns this year. Nearly any idea can sound great in the conference room.…
April 9, 2019
How to Consistently Close High-Ticket Clients
Do it right and your first big client will be the first of many. Closing new sales is an important part of growing a business.…
April 17, 2019
7 common marketing mistakes you might be making
Marketing is only as effective as its execution. Properly considering the experience and message being sent to future and existing customers can make or break…
April 23, 2019
One Simple Metric You Need to Determine Marketing ROI
Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. When I was a consultant at McKinsey, we…
May 6, 2019
3 things to look for in a digital agency
Most businesses now require the use of digital marketing to promote their products and services. With millions of people heavily relying on the web to…
May 22, 2019
How to Keep Track of Your SEO Campaign
People use Google and other search engines as their primary tools of research, but as we all know, the best results are almost always on…
May 27, 2019
How Do I Choose The Right Video Production Company?
If you are planning to hire a video marketing production company, then it is imperative that you choose the right one so that you can…
June 2, 2019
Keyword Intent & PPC: 3 Things to Consider
The choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of: Auction price.…
June 3, 2019
State of Links and Ranking in 2019
It seems as if links don’t rank sites in the same way as in the past. A good batch of links no longer guarantees you’re…
June 27, 2019
Content is king
When we talk about marketing, content production has always been the name of the game. It doesn’t matter how well you set up your ads;…
August 12, 2019
What’s The Minimum Amount of Security Your Website Needs?
Online security shouldn’t just concern the consumers who feed their information into websites. It’s something the businesses that own sites should be worried about, too.…
August 13, 2019
Does Your Choice of Web Host Affect Your Website?
When you design a website for a client, you’re in charge for the most part. You’re the one that’s mastered the art of web design,…
August 19, 2019
5 Common Design Mistakes That Disappoint Users
Designing an interactive interface or a website is not an easy feat. You have to analyze everything about your audience, in the first place their…
August 22, 2019
4 Ways to Make Your Website Stand Out
When building a website you want it to stand out from other websites and leave a favourable impression on potential customers; designers strive for originality…
August 27, 2019
3 Crucial Rules for Effective Navigation Design
Designing your website navigation is like laying the foundation for your house. Failure to plan your foundation properly could put your building at risk of…
September 3, 2019
8 Mistakes That Are Costing You Conversions
Landing pages are probably one of the first pages you think about when it comes to creating conversions. But what about the contact page? It…
September 4, 2019
Things to Know About Using Whitespace On a Website
Whitespace (or “negative space”) is an empty space between and around objects of a page. Elements of whitespace in graphical user interfaces are: Margins, paddings,…
September 16, 2019
How To Design Winning Email Newsletters
Email remains the one form of communication for marketers, despite the myriad of other communication platforms available today. Most people check their emails at least…
September 18, 2019
4 Essential Rules of Effective Logo Design
A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts…
September 20, 2019
5 Ways to Boost Local SEO
Local SEO is hard and if you own a business in a large city and you’re aiming for a top 3 maps business listing, then…
October 16, 2019
How to Design Better CTAs
When you do it right, a call-to-action button will get visual attention. When paired with an offer that is compelling, it actually gets people very…